Coca

Artificial intelligence is driving many of the digital initiatives being pushed forward in today"s industries, và Coca-Cola is using the giải pháp công nghệ to drive its own chất lượng purchasing experiences.

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The original Coca-Cola recipe was developed by John Pemberton as a medical solution khổng lồ treat his own morphine addiction. Initially branded as French Wine Coca in 1885, the non-alcoholic version, Coca-Cola, was developed the following year. Originally sold as a patent medicine, Pemberton marketed Coca-Cola with claims it could cure ailments as wide-ranging as indigestion, nerve disorders, headaches, and impotence. From there, the brand grew exponentially - eventually dropping the medical pretensions and being marketed as a pure soft drink instead.

Today, Coca-Cola is one of the world"s largest most recognizable brands. The company employs over 100,000 people và has revenues of $41,863 million, placing it at #64 on the Fortune 500.

Artificial Intelligence Vending Machine

The famous soft drink has been around for a long time, but one of the ways in which Coca-Cola is driving innovation today is by incorporating advanced artificial intelligence công nghệ into its worldwide network of branded vending machines.

(Image source: adweek.com)

In Japan, Coca-Cola fans can use their smartphone to access a vending machine loyalty scheme. By installing the Coke On app, they can collect points when they visit a machine by connecting their phone khổng lồ it. They can then redeem those points against future purchases from the same machines - giving people a reason to lớn use a Coca-Cola vending machine over a competitor"s.

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"Coke On is essentially a mobile-driven loyalty platform that allows you khổng lồ walk up to any of the 1 million vending machines in japan - 200,000 in Tokyo alone - & actually be able khổng lồ redeem loyalty rewards with just the flip of your thumb," said Coca-Cola"s Chief Digital Officer, David Godsman. "We"ve also looked at some forms of AI in terms of optimizing how our vending machines are placed & where they"re placed to ensure we"re meeting consumer demand based off of patterns and things of that nature. I would say it"s been a lot of trial. The Coke On app has been incredibly successful; it"s approaching 6 million downloads. People are using it with great frequency."

AI is also being used to offer different purchasing options. New vending machines being launched in the US, Australia, và New Zealand will allow customers to pre-order two drinks at a time via an app, và then collect them from a machine.

The new artificial intelligence công nghệ will also allow Coca-Cola khổng lồ fine tune each machine to lớn its location.

By analyzing purchasing behaviors và customer data, the vending machines will be able lớn promote appropriate products for the area, & even offer discounts and deals which will be bespoke to lớn that machine. In addition, the artificial intelligence will also be able khổng lồ adjust the "mood" of the vending machine to be appropriate for its location. This means that in a gym, for instance, a machine may promote more water.

"One of the most annoying things today is that we couldn"t serve two drinks on a vending machine," said Greg Chambers, Global Director of Digital Innovation at Coca-Cola. "The app, which launches in about two weeks in places lượt thích U.S. Universities & locations around australia and New Zealand, will allow you to lớn order a Coca-Cola drink for yourself và a friend, then have it available on the vending machine. The tiện ích will adjust to lớn the vending machine requirements. At college, the vending machine & app might have a fun personality, whereas in a hospital it might be less about the "fun" involved & more about the utility & functionality."

The new artificial intelligence technology powering these vending machines not only helps Coca-Cola mine huge volumes of data which can then be used to drive further sale decisions, but also offers unique và personalized purchasing experiences for fans of the brand.

Final Thoughts

Artificial intelligence is going to be at the forefront of all digital và omnichannel sale in the future, & we can surely expect khổng lồ see many more innovations lượt thích Coca-Cola"s vending machines moving forwards.

The final word goes khổng lồ Greg Chambers.

"My goal is lớn push boundaries & push the brand forward. AI is the foundation for everything we do. We create intelligent experiences và AI is the kernel that powers that experience. As humans, we build emotional connections khổng lồ machines & with products. We will bởi vì this in new & exciting ways. You should enjoy the process of acquiring a Coke as much as you enjoy consuming a Coke."

For more insights, join our upcoming virtual event this June 15 - 16, 2021 - Digital Food & Beverage Connect Virtual Event